But what happens when a designer wants to create a design with a custom or lesser-known font that’s not locally installed-say, one available on, Google Fonts, Fontsquirrel, or Adobe Typekit? If that font isn’t installed on a computer, there’s a chance it won’t display-and you’ll lose the carefully designed branding and graphic design you put into your site. When a website or application is called upon that device using one of those system fonts, that computer recognizes it and renders it no problem. What are web fonts?Ĭomputers come with standard fonts locally installed-common “web-safe” “system fonts” like Arial, Times New Roman, and Garamond. Let’s dig a little deeper into web fonts and how they work. To address all of these pain points, web fonts were developed, allowing designers to use custom fonts that aren’t available on computers while still ensuring their design (and overall branding) remains consistent no matter who’s viewing it, or where.Ĭurrently, around 65% of sites use a custom font-and using custom web fonts takes some skill to ensure. If more aspects of your site’s design are loaded as images/logos, they’re less readable to search engines than text, which can affect rank. Search engine rank: Some designers convert type into an image to ensure it displays the way they want, which can affect SEO.This means a design might have to default to a different, available font, and look different than you intended it to. Availability: If a designer is using a font other than a basic, web-safe font, chances are it isn’t installed on every computer out there.Resolution: Some designs and fonts don’t scale or respond well to the different screen sizes and pinch-and-zoom functionality of modern mobile browsing.If elements of a design are loaded as individual image files instead of as text, that can also increase a site’s payload. Performance: File sizes of web page designs can slow the load time of a page, which can lead to higher bounce rates.Consistency: People view designs on different devices, screens, and browsers, so there’s a need to ensure sites and apps look the same across the board.There are more things for web designers to consider when creating a website or mobile app’s design, such as: In the world of web and mobile design, however, things get a little trickier. Print gave designers full control over layouts, fonts, proportions, and format. With print being the dominant medium, designs (and the fonts used within them) were viewed exactly how a designer intended them to be viewed. Before the modern web and mobile development, the world of graphic design was pretty cut and dry.
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